VIDEO piXvfm produced this televised Public Service Announcement (PSA) for the Second Harvest Food Bank of Orange County to promote awareness of the hunger problem, to identify Second Harvest as an important local resource for the OC poor, and to help solicit donations and volunteers. As a result of this campaign, Second Harvest saw volunteerism increase by 75 percent and food distribution and donations up 25 percent.

Recognized by the Ad Council, CAN Service Awards for outstanding solutions for social problems.

(Compressed for low bandwidth viewing)